Auction involves an intensive, high profile, structured campaign which ensures maximum market coverage – Signals to the market that the vendor is serious about selling and that buyers need to view the property with some urgency because it could be sold even before auction – Prior to Auction Day buyers must have all their conditions satisfied to be in a cash position to bid. Your sales consultant will work hard to ensure as many prospective purchasers as possible are in this position – Vendor can evaluate market feedback prior to setting a reserve price – The open bidding situation on the day gives confidence to all attending and promotes transparent competition.